Wondering what our qualitative reports look like? Check out an example of each one below.

The example reports are based on responses to the following question:

"I want to make sure I have a good understanding of what your experience with this brand is like. So I would like you to tell me a story about your experience with this brand, one that is the best example of what it is like for you."

Respondents focused their comments on the type and brand of snack they’d purchased most recently. These reports illustrate discussions of all brands and types of snacks in aggregate. Filtering is available to focus in on a particular category or brand as needed.

Interactive Verbatim File™